“not just a pen” – 50 Years of Lamy Design
A pen is just a pen? Lamy has spent the last 50 years demonstrating time and again what added value this small everyday object has to offer. Lamy has transformed this commonplace item into a lifestyle accessory thanks to its wide range of iconic models and annual special editions: the brand represents exceptional design, perfect functionality, individuality and the pleasures of writing by hand for writing enthusiasts around the globe.
The success story of the LAMY brand began precisely in 1966 with the LAMY 2000: the model created by Gerd A. Müller established the clear and functional design which still defines the style of the LAMY brand products today – the Lamy design.
Even today, the Lamy 2000 is sold in its original form, proving the timelessness of its design. The model has won numerous design awards, two being the Red Dot Award and the iF Award.
As one of the great design classics of the modern age, it also won Lamy the “German Standards Brand Award” (2013) in the category “Fountain Pen”. This paved the way for a high-ranking jury to include Lamy in the compendium “Marken des Jahrhunderts – Leuchttürme auf dem Markenmeer” (Brands of the Century – Lighthouses in the Sea of Brands) as one of Germany’s most significant brands.
50 years of Lamy design, 400 international guests and countless unforgettable moments: On October 1, 2016, the great anniversary "50 years of Lamy design" was celebrated at Heidelberg Castle.
A spectacular lightshow projected on the historical facade of the castle opened the event and, at the same time, marked the peak of this year's jubilee. The projection mapping built a bridge between traditional hand-writing and the digital age, thus documenting the development of Lamy into a cosmopolitan brand of global relevance.
The company set an example with the progressive performance: "Lamy is present. A brand with tradition", explains CEO and President Bernhard M. Rösner."But also, and above all, Lamy is a brand with future, more vivid and contemporary in the digital age than ever."